Why do people think that changing the look of their site will improve the content? Personally I look for quality not aesthetics. Don’t get me wrong a good looking well organized site is nice but if the content sucks all the window dressing in the world won’t help in the least.  

I recently ran across a site that did this. The site was never that good but I like to go there to laugh at the stories and reviews. In my opinion they are poorly written and sound like an infomercial.  It is pretty obvious that they only hype the products because they got to keep them. If you have read my earlier posts you know how I feel about that. 

 The sad part about it is that the new design is hideous, the old design was actually better, so now they have a terrible design and terrible content. At least they are consistent.